Privacy Policy

Digital Purpose Pty Ltd  |  Last updated: July 2026

Who we are

Digital Purpose Pty Ltd (ABN: 14 141 444 831) operates the website www.digitalpurpose.com.au (the “Site”). We’re a small business based in Australia, and we take your privacy seriously.

If you have any questions about this policy, email us at info@digitalpurpose.com.au.

What information we collect

We collect personal information in two ways:

1. Information you give us directly

When you fill in our contact form, we collect your name, email address, phone number, and any other details you choose to share. Completing this form also adds you to our contact list, and we may send you marketing communications from time to time. You can unsubscribe at any time.

2. Information collected automatically

When you visit our Site, we and our third-party tools automatically collect certain technical information, including your IP address, browser type, device type, screen resolution, operating system, and the pages you visit. This is collected using cookies and similar tracking technologies.

Cookies and tracking technologies

We use the following tools on our Site, which may place cookies on your device:

  • Google Analytics — tracks how visitors use our Site so we can improve it (pages visited, time on site, traffic sources)

  • Google Tag Manager — manages and deploys our tracking tags

  • Squarespace — our website platform, which uses cookies for site functionality and analytics

  • Social media platforms (Facebook, Instagram, LinkedIn) — embedded links and social sharing buttons on our Site may load tracking pixels from these platforms, even if you don’t click them

These third-party tools may collect data about you across different websites. We don’t control what those third parties do with that data — please read their own privacy policies.

🔒 Your cookie choices

You can control cookies through your browser settings — most browsers let you block or delete cookies. You can also opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout. Note that blocking some cookies may affect how parts of this Site work.

We do not currently respond to “Do Not Track” signals from browsers. You can still manage your preferences using the methods above.

How we use your information

We use your information to:

  • Respond to your enquiries and provide our services

  • Send you marketing communications (you can opt out any time)

  • Improve our Site and understand how it’s being used

  • Meet our legal obligations

We only use your information for the purposes it was collected for. We won’t use it in ways that would surprise you.

Who we share your information with

We do not sell your personal information. We may share it with:

  • Squarespace — our website and contact list platform, which stores your contact details and manages our mailing list

  • Google — for analytics and tag management (see above)

  • Professional advisers — such as lawyers or accountants, where necessary

  • Government or law enforcement agencies — if required by law

We may also disclose your information if we sell or restructure our business, but only to the extent permitted by law.

Overseas storage of your data

Some of our service providers store data outside Australia — Squarespace and Google are both US-based. By using our Site, you consent to your information being stored and processed overseas. We take reasonable steps to ensure these providers handle your data in a way that’s consistent with Australian privacy law.

How long we keep your information

We keep your personal information for as long as we need it to provide our services or as required by law. If you ask us to delete your information, we’ll do so unless we have a legal reason to keep it (for example, tax record obligations).

Your rights

You can contact us at any time to:

  • Access the personal information we hold about you

  • Ask us to correct information that’s inaccurate or out of date

  • Ask us to delete your information (subject to any legal obligations we have to retain it)

  • Unsubscribe from our marketing emails (use the unsubscribe link in any email, or contact us directly)

We’ll respond to any request within a reasonable timeframe.

Children

Our Site is not directed at children under 16. We don’t knowingly collect personal information from anyone under 16. If you think a child has provided us with their information, please contact us and we’ll delete it promptly.

Security

We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access. However, no internet transmission or online storage system is completely secure. If you have concerns about the security of your data, please contact us.

Data breaches

We are subject to Australia’s Notifiable Data Breaches scheme. If a data breach occurs that is likely to cause you serious harm, we will notify you and the Office of the Australian Information Commissioner (OAIC) as required by law.

Links to other websites

Our Site may contain links to third-party websites. We’re not responsible for the privacy practices of those sites. We recommend reading their privacy policies before providing any personal information.

Changes to this policy

We may update this policy from time to time. We’ll post the updated version on our Site with a new “last updated” date. If changes are significant, we’ll take reasonable steps to let you know.

Contact us

Questions or concerns about your privacy? Get in touch:

Digital Purpose Pty Ltd

Email: info@digitalpurpose.com.au

Website: www.digitalpurpose.com.au

If you’re not satisfied with how we’ve handled your privacy concern, you can contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or call 1300 363 992.